Home DestinationsAsia 8 Karuizawa Souvenirs You Must Try : Unveiling the Culinary Delights

8 Karuizawa Souvenirs You Must Try : Unveiling the Culinary Delights

by Naoi Rei

8 Karuizawa Souvenirs You Must Try : Karuizawa, a charming town nestled amidst snow-capped mountains, offers a haven of fresh air and pristine waters. This scenic destination boasts a rich culinary heritage, giving rise to a myriad of delectable specialties. In this article, we take you on a gastronomic journey through the unique and mouthwatering handcrafted souvenirs that Karuizawa is famous for.

Karuizawa Souvenirs You Must Try : 1. Karuizawa SAWAYA Fruit Jams

2.TSURUYA 信州蘋果奶油抹醬


The Essence of Freshness in Every Jar

Established in 1952, SAWAYA started as a small shop providing fresh fruits to foreign missionaries and embassy staff. Responding to customer demands, they ventured into crafting handcrafted, low-sugar fruit jams that are devoid of additives. Today, SAWAYA boasts six stores in Karuizawa, sticking to the use of seasonal fruits in their jam production. With a simple recipe of just sugar and fruit, their jam’s taste varies each year based on the fruit yield, reflecting the essence of the season.

Address: Karuizawa Town, Kitasaku District, Nagano Prefecture, 702

Contact: 0267-46-2400

Business Hours: 9:00 AM – 6:00 PM

Karuizawa Souvenirs You Must Try : 2. TSURUYA Shinshu Apple Cream Spread

Boulangerie Nakamura長野牛奶抹醬輕井澤懶人包|比雲場池更值得去 10大景點必去 當地天氣+交通+美食+酒店一文看


Indulge in Creamy Fruitiness

TSURUYA’s “Apple Cream Spread” is a delectable creation made by simmering Fuji apples with cream. It offers a richer taste than traditional fruit jams and comes in a variety of flavors, making it an ideal choice for those not inclined towards overly sweet treats. Perfect for spreading on toast or enjoying with yogurt, this spread was developed by a supermarket, defying the norm of specialized food manufacturers, yet it has gained immense popularity nationwide.

Address: Karuizawa Town, Kitasaku District, Nagano Prefecture, 2707

Business Hours: 9:30 AM – 8:00 PM

Karuizawa Souvenirs You Must Try : 3. Boulangerie Nakamura Nagano Milk Spread

Milk Bread’s Best Companion

The “Milk Bread Spread” at Boulangerie Nakamura captures the rich taste of milk from the foothills of Japan’s Northern Alps, near the Yatsugatake Mountains. This spread was inspired by a local delicacy, “milk bread,” and it elevates the milk’s creaminess. It pairs seamlessly with a range of foods, including yogurt and traditional fruit jams.

What sets it apart is the collaboration with a renowned milk bread store in Shiojiri City, Nagano Prefecture, ensuring consistent flavor across different milk bread varieties. With flavors like original milk, strawberry, apple, and muscat grapes, it’s a delightful experience that you mustn’t miss.

Karuizawa Souvenirs You Must Try : 4. Hakuba-do Karuizawa Tower

白樺堂 輕井澤塔輕井澤懶人包|比雲場池更值得去 10大景點必去 當地天氣+交通+美食+酒店一文看


A Towering Triumph of Taste

Hakuba-do Karuizawa’s “Karuizawa Tower” is a renowned confectionery, winning the gold medal at the Monde Selection, a prestigious international food competition, for ten consecutive years. It has even been hailed as the favorite in-flight snack by a major Japanese airline.

The tower comes in two flavors: walnut and almond. The former boasts a crispy texture, while the latter offers a more moist experience. These bite-sized delights are just right for savoring and are accompanied by a variety of other popular souvenirs like sauces, special salad dressings, and unique confectioneries.

Address: Karuizawa Town, Kitasaku District, Nagano Prefecture, 172

Business Hours: 9:00 AM – 6:00 PM (Closed on irregular days)

Karuizawa Souvenirs You Must Try : 5. Maruyama Coffee

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For Coffee Connoisseurs

Maruyama Coffee is a must-visit for coffee enthusiasts. Established in 1991, it started as a small coffee shop and has now evolved into a global brand. Since 2001, the president, Kentaro Maruyama, has traveled the world to select, buy, roast, and present coffee beans to consumers. The establishment boasts skilled baristas, consistently winning the Japanese Barista Championship for five consecutive years from 2009 and even securing a world championship title.

You can visit the shop to savor freshly brewed coffee and explore the unique flavors of Maruyama Coffee’s beans. You can also purchase coffee beans or ground coffee as souvenirs.

Address: Karuizawa Town, Kitasaku District, Nagano Prefecture, 1154-10F

Business Hours: 10:00 AM – 6:00 PM (Closed on Tuesdays)

Karuizawa Souvenirs You Must Try : 6. Chikuma Seika Shinshu Whole Apple Pie

千曲製菓 信州整顆蘋果派輕井澤懶人包|比雲場池更值得去 10大景點必去 當地天氣+交通+美食+酒店一文看

Photo By 1008cherrycha

The Sweet Secret of Apple Pie

The “Shinshu Whole Apple Pie” features Fuji apples that bask in the sun, with every slice brimming with apple honey. The pies are hand-wrapped in flaky pastry and baked to perfection. When you cut a slice, you can see the core of the pie filled with rich honey cake, creating a harmonious balance of flavors. This delightful snack has been honored with the Minister of Health, Labor, and Welfare Award by Japan’s National Tourism Products Review Committee.

Address: Nagano City, Minamichitose, 1-22-6

Business Hours: 9:00 AM – 8:00 PM

Karuizawa Souvenirs You Must Try : 7. KitKat Shinshu Apple Flavor

輕井澤KitKat 信州蘋果口味


A Crispy Apple Indulgence

KitKat chocolates are a must-buy souvenir in Japan, and they come in various regional flavors. In Nagano Prefecture, you can relish the “Shinshu Apple KitKat.” It offers a refreshing apple taste with a sweet twist, nestled within layers of crispy wafer and coated with milk chocolate. The delightful blend of apple and milk creates a unique texture that’s highly recommended for sweet-toothed apple lovers.

Address: Nagano City, Minamichitose, 1-22-6

Business Hours: 9:00 AM – 8:00 PM

Karuizawa Souvenirs You Must Try : 8. MATSUZAWA Apple Maiden Madeleine

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Apple-Lover’s Dream Come True

Every piece of “Apple Maiden Madeleine” retains the contour and aroma of sliced apples, delivering a harmonious blend of sweet apple nectar and a slightly tart essence. MATSUZAWA goes the extra mile by purchasing apples that might be discarded due to their appearance but are otherwise perfectly fine. This not only reduces agricultural waste but also supports local farmers, making this snack a beautiful choice both inside and out.

Address: Nagano City, Minamichitose, 1-22-6

Business Hours: 9:00 AM – 8:00 PM

Don’t miss out on these mouthwatering souvenirs when you visit Karuizawa. They not only make for great gifts but also offer a delicious taste of the region’s culinary treasures.

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